Marketing Basics for Small-Scale Producers

A key factor in the success of any business is marketing. Without marketing even if you have the best products most of your potential customers will never know. Good marketing helps customers to get to know you, your products and helps you reach your target audience. Whether you are a small, medium or even a large business, you need marketing.

We know you are all amazing chocolate makers but what about marketing? Do you struggle with creating a marketing strategy? Wonder what the best practices of marketing are? Join CocoaTown and Rodney North as we learn to make marketing easy.

This webinar will offer an introduction to the basics of product marketing for small-scale food producers, with an emphasis on sales within the USA and Canada.

We will cover what firms need to do to market their products to the USA market, what marketing is and is not, the different components of marketing, how to draft a marketing strategy, some best practices, pros and cons of different marketing options, and considerations for: where, when, and how much to invest in marketing.

Topic: Marketing Basics for Small-Scale Producers
Presenter Name: Rodney North
Date: Saturday May 7th
Time: 10:00 am - 12 noon Atlanta Time

To register for recording - https://forms.gle/itXraA9dV2uib4Sp6