Selling Chocolate Without Selling

How Storytelling, Sampling and Confidence Turn Browsers into Buyers

What if the secret to selling more chocolate wasn’t selling at all?

After more than 40 years working with chocolate from supermarket tasting tables and international trade shows to cocoa farms in Ghana, Togo, Cameroon, Haiti and São Tomé I discovered something surprising.

The highest-selling exhibitors are rarely the best salespeople.

They’re the ones who make people feel welcome.

In this engaging, practical and entertaining presentation, award-winning chocolatier David Greenwood-Haigh shares the simple techniques that transform casual browsers into enthusiastic customers. Through real stories, live examples and decades of experience, you’ll learn how storytelling, sampling and genuine human connection create value that no sales pitch ever can.

Presenter: David Greenwood-Haigh
Date: Saturday, July 25th, 2026
Time: 10 am – 12 Noon Atlanta Time
Location: Virtual

Register: https://form.jotform.com/261876427930163

Whether you’re a chocolatier, retailer, market trader, café owner or artisan food producer, you’ll leave with practical ideas you can use immediately at festivals, trade shows, farm shops and retail events.

You’ll discover:

• Why people buy with emotion before logic.
• How to use stories that make your chocolate memorable.
• The right way to offer samples that start conversations.
• Simple body language and confidence techniques that attract customers.
• Why perceived value matters more than price.
• How to create experiences people remember—and recommend.

Because people don’t buy chocolate simply because it’s delicious.

They buy because you’ve made them feel something.